HPEF Capital Partners Limited (HPEF) began advising Asian private equity funds in 1989 and operated its business as HSBC Private Equity (Asia) Limited (HPEA) until 2010 when it undertook a management buyout and was spun out of the HSBC group as Headland Capital Partners Limited. The company changed its name to HPEF in June 2016. HPEF is wholly-owned by its senior management team.

With more than 30 years of investment experience, HPEF is among the longest established and most experienced private equity firms within Asia, having advised six Asian regional private equity funds during its history.  HPEF’s team has advised private equity funds with aggregate committed capital of approximately US$2.9 billion. These funds have made investments in more than 100 companies, primarily in Greater China, Southeast Asia and South Korea.

HPEF’s investment strategy has evolved over the years based upon experience accumulated through numerous economic cycles and currently focuses on acquiring majority ownership of mid-sized Asian companies primarily in the consumer, education and business services sectors that have core competencies, competitive advantages and resilient business fundamentals. Many of HPEF’s portfolio company investments were previously owned by the co-founding shareholders.